Trust Agents by Chris Brogan & Julien Smith

Title: Trust Agents
Author: Chris Brogan
Author: Julien Smith
[Google Books]

This book was recommended as a good source of information about how to use social media for business. I am hoping to make better use of Twitter and Facebook for the office, so will see what the book has to say.

Book Posts

Book Info

Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust
Publisher: Wiley
ISBN-10: 0470743085
ISBN-13: 978-0470743089
Started: 02/05/2010
Finished: 03/11/2010
Source: Library

Publisher Synopsis
There's no question that the Internet has changed the way we do business—especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself.

At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will—unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits.

Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.

In an online world defined by its transparency, becoming a trust agent is no easy task, but once you've established your reputation, you can build influence, share it, and reap the benefits of it for your business. When you've learned a trust agent's secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department.

Learn to use the power of the Web and social networks for your business now. Trust Agents gives you all the tools and strategies you need to do it the right way—honestly, effectively, and profitably.
— Book Jacket

Author Info
Chris Brogan is cofounder of PodCamp, a popular new media conference series focused on the use of social media to build business and personal relationships. He is a widely read blogger on the subject of social media. Find him at and on Twitter at @ChrisBrogan. — Book Jacket

Julien Smith is a veteran trend analyst who has run Web communities over ten years. He helps companies prepare for and profit from disruptive changes in their industries, and has appeared on news programs to represent companies an nonprofits in Canada and the U.S. Find him at and on Twitter at @julien. — Book Jacket

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