Page: 29 The Entrepreneur wakes up with a vision.
The Manager screams “Oh, no!”
And while the two of them are battling it out, The Technician seizes the opportunity to go into business for himself.
Not to pursue the entrepreneurial dream, however, but to finally wrest control of his work from the other two.
To The Technician it’s a dream come true. The Boss is dead.
But to the business it’s a disaster, because the wrong person is at the helm.
The Technician is in charge!
Most every business I have seen is started and controlled by The Technician.
Page: 19 The problem is that everybody who goes into business is actually three-people-in-one: The Entrepreneur, The Manager, and The Technician.
And the problem is compounded by the fact that while each of these personalities wants to be the boss, none of them wants to have a boss.
So, they start a business together in order to get rid of the boss. and the conflict begins
Three competing directions. I never realized that schizophrenia the a business owner must deal with. Where am I?
Page: 13 That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work.
And the reason it’s fatal is that it just isn’t true.
In fact, it’s the root cause of most small business failures!
The technical work of a business and a business that does that technical work are two totally different things!
It is not enough just to be able to do the ‘work’. One has to now also manage a business.
