a Michael Gerber » Dogberry Pages

Title: E-Myth Revisted
Author: Michael Gerber
Page: 52
To produce effectively, Harry (the employee) needs something The Technician-turned-business-owner isn’t capable of giving him—a manager! And the lack of one causes the business to go into a tailspin.

Left to their own devices, employees will disappoint. And when they do, it is not their fault.


Title: E-Myth Revisted
Author: Michael Gerber
Page: 40f
Don’t you see? If your business depends on you, you don’t own a business — you have a job. And it’s the worse job in the world because you’re working for a lunatic!

The purpose of going into business is to get free of a job so you can create jobs for other people.

Are you running a business just to give yourself a job?


Title: E-Myth Revisted
Author: Michael Gerber
Page: 37
In a flash, you realize that your business has become The Boss you left behind. There’s no getting rid of the Boss!

You have to serve somebody!


Title: E-Myth Revisted
Author: Michael Gerber
Page: 29
The Entrepreneur wakes up with a vision.

The Manager screams “Oh, no!”

And while the two of them are battling it out, The Technician seizes the opportunity to go into business for himself.

Not to pursue the entrepreneurial dream, however, but to finally wrest control of his work from the other two.

To The Technician it’s a dream come true. The Boss is dead.

But to the business it’s a disaster, because the wrong person is at the helm.

The Technician is in charge!

Most every business I have seen is started and controlled by The Technician.

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