Author: Shel Israel
There are at least as many reasons for professional to use Twitter as there are to use the telephone. I’ve discussed quite a few, including: distributing company information, getting closer to customers, joining or building a community or marketplace, providing customer support, generating sales leads, spotting trends, keeping an eye on competitors, and my personal favorite, learning what your customers are thinking and saying about you.
But the telephone is manageable. Twitter can eat you (or at least your time) alive