Quote: Social Media gives Archimedes Effect


Title: Trust Agents
Author: Chris Brogan
Author: Julien Smith
Page: 114

Social media, like Archimedes’ lever, will let you move the world.

Why do we use power tools when a good saw and hammer will do the job? Why do we ride bicycles instead of walk? If we’re happy with the way things are, why do we seek something new? For most of us, the reason we use new tools is because they will get results faster or more effectively. We seek to do the same in all our activities.

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