Title: Trust Agents
Author: Chris Brogan
Author: Julien Smith
To be trusted online you need to be liked:
You need to be liked, and you start becoming likable by being worthy of being liked. Be kind. Be patient. Be humble, on time, and generous. Be that person you would like to be friends with.
Just as in real life, if you appear to be self-centered, only talking about yourself or your product, then nobody will want to listen to you.