Title: Trust Agents
Author: Chris Brogan
Author: Julien Smith
Choose an official online name and stick with it for consistency. Never leave an empty, unused account anywhere, because it’s as much an indicator of neglect as a dirty desk.
Once you choose a name it can be hard if you decide later to go with something more professional or just ‘more better’. I started out with ‘YeOleImposter’ because that is a name I had used since 2002 on Geocaching.com and for many years before that when everyone on a computer bulletin boards, or BBSs, went by a ‘handle’. But now I don’t want to by anonymous, you want your name to have Google juice.