Title: Trust Agents
Author: Chris Brogan
Author: Julien Smith
For there to be trust our customers must see that there are human beings behind the curtain, that they are not dealing with a faceless corporation.
All this humanizing (of businesses) is normal; in fact, the only reason we think that it’s crazy is because most of us were born in the brief period where mass media was the only game in town. But remember, that’s only been the case for a few decades; for the rest of the time, people have communicated mostly with other people in small groups. We’ve said it before: Why we trust people is the same; it’s only the ways we come to be trusted that have been changing, and that’s because communication has been changing.