Title: E-Myth Revisted
Author: Michael Gerber
That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work.
And the reason it’s fatal is that it just isn’t true.
In fact, it’s the root cause of most small business failures!
The technical work of a business and a business that does that technical work are two totally different things!
It is not enough just to be able to do the ‘work’. One has to now also manage a business.