Title: E-Myth Revisted
Author: Michael Gerber
The problem is that everybody who goes into business is actually three-people-in-one: The Entrepreneur, The Manager, and The Technician.
And the problem is compounded by the fact that while each of these personalities wants to be the boss, none of them wants to have a boss.
So, they start a business together in order to get rid of the boss. and the conflict begins
Three competing directions. I never realized that schizophrenia the a business owner must deal with. Where am I?