Quote: Be Genuine, Social Media is Community Based


Title: Trust Agents
Author: Chris Brogan
Author: Julien Smith
Page: 16

… we’re asking you to balance being genuinely part of an online community with being aware of business opportunities, and how executing the trust agent’s strategy can realize business goals.

It is difficult to not use social media as you do traditional media and attempting to broadcast your message like a radio commercial. If you abuse your audience you will be as welcome as many multilevel marketers make themselves to their ‘friends’.

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